Long-term ownership
We are built to own for the long term, reinvest patiently and protect the brand, team and franchisee network through succession.
Pacific Franchise Group
A permanent home for franchisors in ANZ
We acquire established service based franchisors across Australia and New Zealand, providing succession, long-term capital and a careful ownership transition while preserving the brand, team and franchisee network.
Franchising specialists
We understand the relationship between franchisor, franchisee and brand. That shapes how we assess a business, manage transition and support network health.
Decentralised by design
Brand leadership stays close to franchisees and customers. We provide capital, governance and selective support where it improves outcomes.
Ownership situations
When PFG may be the right succession partner
We generally seek control, but can be flexible where there is a clear long-term path to control and alignment with existing owners.
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Full succession sale
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Majority sale with continued owner involvement
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Staged transition to full ownership
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Owner liquidity with rollover equity
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Management succession or leadership transition
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Growth capital following a control transaction
Our approach
A focused long-term owner for service franchisors
We look for businesses with strong brands, capable teams, healthy franchisees and a head office that adds real value to the network.
Home and mobile services
Service brands delivered at the customer's home, workplace or site
Site-based services
Customer-facing brands operating through physical locations
Professional and specialist services
Expertise-led franchisors with repeat customer or network-linked revenue
What we look for
Established franchisors with healthy networks and room to keep improving
Franchisee economics
Franchisees should be earning good returns and have reasons to stay and grow within the network.
Network-linked revenue
Revenue should be tied to royalties, system fees, supply income or services connected to ongoing network activity.
Head office support
The franchisor should provide real operational value through training, field support, systems or customer acquisition.
Growth opportunities
We look for brands where better support, systems and franchisee execution can compound growth over time.
History of operations
We prefer businesses with an established operating history over many years.
Thoughtful transition
We look for owners who care about the next chapter for the brand, team and franchisees.
If you have an excellent service-based franchisor that doesn't tick every box above, we still want to hear from you.
What owners ask us
Frequently asked questions
What changes for the brand and franchisees if PFG acquires it?
We aim to provide continuity to franchisees, preserve the brand and leadership, and avoid unnecessary centralisation. Where we make changes, they should improve franchisee outcomes or long-term network health.
What size businesses do you look at?
We are generally focused on established, profitable franchisors with a proven operating history, recurring network-linked revenue and healthy franchisee economics. That said, fit matters more than a precise threshold.
How long do I need to stay involved after the sale?
That depends on what works for you and the business. Some owners may prefer to stay on for a period while others want to transition more quickly. We will agree the transition arrangement upfront.
How long do you intend to own the business?
We are set up specifically to allow for permanent ownership and not a short-term buy-and-sell model.
What matters most in diligence?
Franchisee profitability, compliance with the Franchising Code and applicable laws, the quality of head office support, customer outcomes, brand standards and the overall health of the network.
Can advisers and brokers contact you?
Yes. We are happy to speak confidentially with owners, family shareholders, advisers and intermediaries.
Founder and Managing Director
Ivan Milutinovic
Ivan Milutinovic is the founder of Pacific Franchise Group. Ivan previously worked in M&A at Allens, investment banking at Goldman Sachs, and in private equity at Rest, before co-founding a search fund to acquire an Australian business.
Ivan founded PFG to build a long-term home for service-based franchise businesses across ANZ and support their succession and next stage of growth.
The process
How we work with owners
We start with a confidential conversation. If there is mutual fit, we can move quickly to underwrite a transaction. Where appropriate, we will sign an NDA before receiving detailed information.
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Step 01
A confidential first conversation
An introductory meeting to understand the business, your priorities and whether there is a mutual fit.
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Step 02
Initial information provided
If there is interest on both sides, we will send you a short list of targeted questions to help us evaluate the business.
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Step 03
Non-binding offer
Once we have reviewed the initial information, we can discuss valuation, structure and key transaction terms. If there is alignment, we may provide a non-binding indicative offer.
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Step 04
Focused due diligence
If we both agree to move forward, we will carry out focused due diligence covering key financial, commercial, legal, tax and franchising matters.
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Step 05
Signing documents and agreeing the transition
The next stage involves finalising transaction documents and agreeing a transition plan for the owner, leadership team, franchisees and head office.
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Step 06
After the sale
We focus on continuity after completion. The brand, team and franchisee-facing support should have clarity on what changes, what stays the same and how the transition will be managed.
Start a conversation
Start a confidential conversation
If you own, advise or represent a service-based franchisor in Australia or New Zealand, we would be pleased to hear from you.
- Offices
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Level 23, Tower 5
727 Collins St
Docklands VIC 3008, Australia - We respond personally, usually within 1-2 business days.
Thank you
We will be in touch within 1-2 business days.